My Persona

At a high level, I am male, single, and in my early thirties. The standard persona that fits me best is “Energetic Young Guys”. I love the outdoors and am very active. I love to play sports including basketball as well as my new hobby golf. I also enjoy hiking and have gone on backpacking treks through the mountains. I am willing to spend money on my hobbies, as I am a regular shopper at REI.

I also work very hard as well and I am very career driven. I am about to complete a graduate degree in business so I am highly educated. I love to travel and have been to five continents. I also am a very technologically savvy and am always buying the latest gadgets. I would consider my self an early adopter when it comes to technology, as I am good at visualizing uses of new technology before others adopt. I owned a creative jukebox in high school before Apple even came out with an iPod and MP3 players became popular. I remember streaming songs through my car stereo from my MP3 player and how cool my friends thought it was.

I am very picky in terms of what I buy and do a lot of research online before I buy anything. I always try to read reviews of something before I buy it. I am very selective in what I buy and when I do buy something I always try to buy high quality. This is true in almost everything I buy. For example, I recently bought some furniture and I choose to buy nice furniture that would last instead of going to Ikea.

In terms of fashion and clothing, I do not follow the latest fads. I always try to buy clothes that I think look good regardless of what the latest trend is. I have shirts that are 5-10 years old that I still wear out that still fit in because they simply look good in my opinion. I am very picky in my tastes and I am willing to spend some money if I see something I really like. However, I do not buy labels. I have bought nice clothes that I liked with a label on them and then removed the label. I also like modern yet classic designs. If I could buy any car it would be an Aston Martin. I think its styling is modern yet timeless. I also really like the design of Apple Products. I think they have a modern yet timeless design as well. I like the simplicity of their design as well.

In terms of my shopping habits, I do like to shop online. I will buy something online and then return it if I have to. I do not like going to the shopping mall. One hour at a shopping mall is almost too much for me. I normally like to be left alone with I shop and do not like overly helpful attendants. Most of the time I have already done my homework before I buy something. At technology stores, 99% of the time I understand the product better than the sales person does. I am not afraid to negotiate as well. I have negotiated for products at department stories where you would think it would impossible to get a discount.